It’s been a pretty crappy offseason for AFL commissioner Andrew Demetriou. First, he tried to move the Kangaroos from North Melbourne to the Gold Coast and was summarily rebuffed and called mean names by nice old ladies. Then he announced plans to expand the AFL to 18 clubs with new additions on the Gold Coast and Western Sydney. Not only did he get AFL club presidents questioning the speed of this move, but he’s gotten the rugger buggers really, really pissed off.
Gold Coast Titans boss Michael Searle has attacked the Australian Football League’s expansion plans, labelling the AFL “cannibals” and vowing to fight to protect his team’s turf. …
He said the AFL’s aggressive attempt to make its presence felt in the region was the greatest challenge facing his (National Rugby League) club and he intended to be pro-active in repelling its advances.
“The AFL is aggressively trying to expand into traditional rugby league markets and we have to be equally aggressive in defending and growing our game,” Searle said. “The AFL has shown itself as a sport that wants to cannibalise. It doesn’t want to co-exist.
“I have great respect for what the Brisbane Lions have achieved in the past 10 years and feel for them in the predicament this will put them in, having to share revenue in a finite market. This battle has just begun, but we must have a plan that will counteract what the AFL is trying to achieve.”
To understand why this is a big deal, you have to understand the concept of club membership, which appears to be very unique to Aussie sports. These clubs don’t just want fans to buy tickets, walk in, cheer and leave like most American sports owners do. They want these supporters to feel like they’re involved in the success of the club itself — and with their financial support, they often are. Membership gets you special ticketing privileges, voting rights within the club, lots of free and discount gear, and the general feeling of being part of a very large family.
(This explains why the Sydney Swans supporter I spoke with at the Grand Final party in Raleigh would kiss the Swans logo on his cap in the middle of every other sentence. The membership system makes the Swans really feel like his club.)
Of course, the catch is that membership costs money, and Aussie sports fans only have so much of that. As Ando points out over at the AFL Footy Blog, lots of sports radio callers in Melbourne have said they can only afford one club membership, and they find themselves having to choose between the Melbourne Victory and their AFL club. So while the A-League and AFL schedules don’t compete with each other, the clubs themselves do.
Thus, the NRL is pissed off that the AFL is trying to encroach on their territory, because suddenly, they have to compete with them for members in markets that were exclusively theirs. That might be the main reason these football codes keep sparring with each other. It’s not enough to say that your code is superior — you have to convince your members to put the other code down so that they can help you sell more memberships.
As all these football leagues seek to expand, the battle for members will only grow more fierce every year, and old ladies will find even more entertaining words to describe Andrew Demetriou. References to roosters and lollipops grow more likely every day.