This is only tangentially related to football, but I felt like putting it here, anyway, as most offseason news right now consists of the NFL’s desperate attempts to put a team in Los Angeles, Reggie Bush’s desperate attempt to keep the number 5 on his jersey, and the quiet desperation of Quincy Carter and Todd Sauerbrun’s juice pusher. Woo. Watching Matt Nagy throw nine TDs for the Georgia Force in an AFL playoff game is actually more interesting than all of this combined…
Is it just me, or is OLN — or Versus, as it’s soon to be re-christened — quickly becoming the place for sports with cult followings that other networks don’t really want anymore?
Look at the current sports getting the most publicity on this fledgling network — NHL Hockey, pro cycling, Arena Football, yachting, rodeo and motocross. Can you build a sports network on this? Is it possible to make the NHL, a league that lost its entire 2004-05 season to a labor dispute, your bright-shining centerpiece? According to this article, regular-season NHL games on OLN drew an averange audience of 117,000 this season. 117,000. Here’s a short list of things that get more viewers than NHL games on OLN this season:
1.) The WNBA on ESPN2
2.) Poker tournaments on NBC and the Travel Channel
3.) Rocketboom
4.) Tiki Bar TV
Those last two are video blogs, people. When video blogs regularly get more viewers than your top-level pro league, your sport has issues — even if Amanda Congdon and Lala are much more attractive broads than Brian Bellows.
It’s not getting any better for OLN, either, given that Edmonton, the smallest Canadian city with an NHL team, is about to run away with the Western Conference Title, while teams from Buffalo and Raleigh are battling it out in the Eastern Conference Finals. Yeah, it’s not exactly Rangers v. Red Wings, is it? Raleigh is actually a bigger TV market (29th) than Buffalo. (49th) Who knew?
Let’s not forget that OLN stands for “Outdoor Life Network.” It built its network on hunting and fishing shows. Hockey and Arena Football? Yeah, not very outdoorsy. No wonder it’s renaming itself. If it weren’t for the NHL, OLN would probably disappear from cable and become a collection of video blogs aimed at TiVo-loving gun owners.
But Versus? Oh, yes, it’s going to be that perfect catch-all for every marginalized sport on the planet. Maybe we’ll see the return of indoor soccer to television. With no hope of getting NBA or NCAA basketball, maybe Versus can televise the new ABA. Pro beach volleyball could always use a good home. So could Canadian and Australian football, which continue to baffle us Yanks. Hell, maybe Versus can invent some sports, Slamball-style, to keep that coveted sports-hungry audience interested. Up for some Footvolley or Wallyball? Is it too late to form a pro Ultimate Frisbee league, or have those crazy hippies and their “Spirit of the Game” killed off all commercial opportunities?
Hey, how about some Toccer? Yes, Toccer, or Tennis Polo, as it used to be called. It’s a new team sport that involves running around with tennis racquets and smashing a tennis ball into a soccer goal. Somebody’s launching a pro version of Toccer called Viperball. There’s a made-for-TV name for you. “Viperball on Versus” has quite the ring to it, doesn’t it?
Any way you slice it, though, both OLN/Versus and the NHL have huge uphill battles ahead of them, especially when you consider that the number of people who watched last night’s Hurricanes-Sabers game on OLN will likely be smaller than the number of people who will see this footbag champ on Rocketboom. Kind of shame, really. That hockey game was actually fun to watch…